How it works
One capsule, one category, one item
Your box decides how many capsules we scoop, and every capsule holds the name of a baby category. You steer the size and the assortment — the capsules decide the surprise.
How it works
Four steps, zero guesswork
- 01
Pick your box
Blooms run from the little Bud to the very generous Grand Bloom. Your box sets how many capsules we scoop, and one capsule means one item.
- 02
Tell us who it's for
Girl, boy or gender-neutral, plus baby's age if you know it.
- 03
We scoop the capsules
Every capsule names a category — swaddle, rattle, footprint kit. We scoop yours, then hand-pick a piece for each category we land on.
- 04
We style it and ship it
Everything gets rolled, ribboned and packed so the colors work together, with a free keepsake and a “New Baby” card tucked in.
Inside the scoop
Basket, scoop, plate
The whole surprise happens on our packing table — here's the little ritual behind every Bloom.
Every category we carry lives inside a capsule, all tumbled together in the basket.
We scoop once for every capsule your Bloom includes — no peeking, no picking favourites.
They land on the plate and get opened one by one. Each slip names the category we shop for.
The mystery scoop
One capsule, one category, one item
Here’s the fun part. Every capsule we scoop names one baby category — things like Soft Swaddle, Rattle or Memory Keepsake. One capsule per item, so a ten-item box is ten capsules and ten different categories. We scoop from 81 categories, plus 4 bonus-only categories that never appear in the main scoop.
Full Bloom and Grand Bloom get one extra bonus capsule drawn from that bonus set — so they come home with one more item than their capsule count.
No category is ever scooped twice in the same Bloom. Every capsule is a different category, so a bigger Bloom means more kinds of things to unwrap — never four of the same blanket in different colors.
The bigger the Bloom, the wider the spread
- · Clothing & outfits
- · Blankets & swaddles
- · Loveys & snuggle friends
- · Toys & sensory play
- · Books & vision cards
- · Keepsakes & footprint kits
- · Bath & grooming
- · Bags & on-the-go
- · Binkies & feeding
- · Bows, hats & tiny accessories
Then we hand-pick the actual pieces in each category to match your choice of girl, boy or neutral, and style them so the colors work together.
Every order includes
- · A small free gift
- · A free ‘New Baby’ card
A peek at the categories
- Baby Onesie
- Baby Romper
- Cozy Sleeper
- Tiny Outfit
- Baby Gown
- Little Layers
- Tank Onesie
- Baby Grow
- Soft Swaddle
- Swaddle Set
- Soft Cloth
- Cuddle Blanket
- Baby Blanket
- Snuggly Blanket
- Cozy Blanket
- Cozy Comfort
- Sleep Sack
- Lovey
- Taggie
- Comforter
- Snuggle Friend
- Plush Toy
- Baby Toy
- Tiny Toy
- + 57 more
Product photos are examples of the style and variety you may receive. Because every Bloom is individually scooped and inventory changes frequently, exact colors, patterns, brands, and items will vary.
Ready to send one?
Pick your box and add baby's details — we'll take it from there.